why your burger looks different in the advertising than what is in the store? Why hotel picture looks fabulous but not what you image after you’re there?
It is all about advertising effect.
Shooting by Dubois-Didcock
This article is about different between food advertising and real life. Compare with the real food, food and drink photographer"Dubois-Didcock" said that it takes hours on shooting a perfect advertising photo. The photographer explained ingredients are moved to the front of the burger to “reveal the fact it comes with the pickles and the slivered onions.” Some melting of the cheese and color tweaks are done as well.The food stylist need to design the food to be perfect and find the most attractive shooting angle. the food need to stay fresh and substitution during shooting.
Advertising plays an important role in marketing and sales. it is the best way to attract customer and make profit from it. Food advertising is a fraud by using techniques to make the product looks bigger and juicer. the hotel industry is no different. Hotel are not always honest about their photos on their website. they find the write angle or use photoshop to make the photo looks better than reality. Oyster Fake-out Photos has collected “Hotel photo fake-outs”, and tell people do not rely on website photos.
Ads do a great job on fool and seducing us! For the company, it is a best way to make more money. But for customer,there is no doubt that we are being FOOLED!!!!
Q&A:
1. Do you still want to eat the food after reading this blog?
2. Do you agree with ads can attract customers?
3. Why customer still eating it?
Original article:
Advertising vs real life: Why the food we eat doesn’t look like food in the pictures
http://globalnews.ca/news/2049024/advertising-vs-real-life-why-the-food-we-eat-doesnt-look-like-food-in-the-pictures/
Reference:http://globalnews.ca/news/2049024/advertising-vs-real-life-why-the-food-we-eat-doesnt-look-like-food-in-the-pictures/
https://www.oyster.com/hotels/photo-fakeouts/
Hey there, thank you for sharing all of those fantastic contrasting food pictures. It did help visualize my concept of the difference between the fancy pictures and not-so-good reality. Indeed, "the hotel industry is no different", however, you have to admit this is a important marketing strategies, that is, we can boost our sales with appealing pictures of hotel view posting online. Therefore, as an industry person, I agree with 'fancy advertising' as long as it is not over exaggerated. As a potential customer, I appreciate that you shared a website link called 'Oyster Fake-out Photos' to help figure out the reality. hank you again!:)
ReplyDeleteSure，nice picture can attract customers. It's a importation marketing strategies. But sometime the production is so different from the picture. It's just like cheating！So，I dont like the fancy ad.
ReplyDeleteThanks for bringing up this topic.I know in fact that most food companies are not governed with rules that restricts the marketing of false pictures which totally deceives the original content of their food products. Food companies uses Marketing techniques to sell their products by lying about the facts and provide incorrect photos and videos as well as hide some of the ingredients of their products. I was so surprised to learn that most of the food pictured are being processed using completely different ingredients which are mostly uneatable. This is also the case with large catering companies, food industry as well as fast food companies. For example Ice cream, often photographed using mashed potatoes, was created using lard, powdered sugar, and food coloring. he bloom, or dusty look, on grapes is added using talcum powder. Everything is held together in a desired form using toothpicks and fishing wire. Cake is decorated with spray paint, and the cream is actually shaving cream (it doesn’t melt as quickly under studio lights). Motor oil was used to make meat shiny, and shoe polish is added to darken meat that looks too red. Hairspray was used to make the carrots look more glossy. Fake champagne is created with water, soy sauce, and Alka Seltzer for the bubbles. Food is propped up using blue plastic pieces. This in fact is a process the consumers are not aware of but for the food companies, it is a technique that sells pretty good.
ReplyDeleteAlaa Rashad
Thank you for sharing the fact about the ads you mentioned. Even though some of the ads pictures look amazing because of the food stylist, but indeed there are some ads like you said:" ice cream; shoes, champagne, " are totally faked. it really hard for customer to distinguish wether the ads are real or fake. I think people should pay more attention to those totally faked ads, because indeed they are deceptive advertising!!!
DeleteThanks for bringing up this topic.I know in fact that most food companies are not governed with rules that restricts the marketing of false pictures which totally deceives the original content of their food products. Food companies uses Marketing techniques to sell their products by lying about the facts and provide incorrect photos and videos as well as hide some of the ingredients of their products. I was so surprised to learn that most of the food pictured are being processed using completely different ingredients which are mostly uneatable. This is also the case with large catering companies, food industry as well as fast food companies. For example Ice cream, often photographed using mashed potatoes, was created using lard, powdered sugar, and food coloring. he bloom, or dusty look, on grapes is added using talcum powder. Everything is held together in a desired form using toothpicks and fishing wire. Cake is decorated with spray paint, and the cream is actually shaving cream (it doesn’t melt as quickly under studio lights). Motor oil was used to make meat shiny, and shoe polish is added to darken meat that looks too red. Hairspray was used to make the carrots look more glossy. Fake champagne is created with water, soy sauce, and Alka Seltzer for the bubbles. Food is propped up using blue plastic pieces. This in fact is a process the consumers are not aware of but for the food companies, it is a technique that sells pretty good.
ReplyDeleteAlaa Rashad
Thanks for sharing this article.
ReplyDeleteThis topic is awareness towards the various ads of different brands in the hospitality industry which they use to enhance their business in market. Yes, definitely ads attract almost all of the people because with the help of the ads they get to know about that what they are having in their meals and so on and by this they also get attracted by this....
Thanks again for the article..
thanks for sharing your blog,
ReplyDeletethis is true because during advertisement the advertisers show this image that makes you really want it and then when you buy the product in real life your disappointing because that's what your weren't expecting.